Changing the Trajectory of Your Business Model through Branding

The ever-changing world of business is repeatedly faced with challenges and obstacles, and one that continues to be a pain point for many organizations is branding. For organizations and HR departments, branding is representative of who you are as an organization and what you stand for, setting the trajectory for success or failure. As a business, the thought of failure may be on your mind and keeping you up late at night. However, FutureSense has unveiled its latest offering — Creative Services — which promises to transform the way businesses implement their branding and intensify their ability to increase their market share and value. 

 How we communicate our brand is who we are. 

What we know for sure is organizations must effectively communicate the level of value they have to offer each employee. This can be done through a compelling Employee Value Proposition (EVP) that allows long-term workforce sustainability. A hire-to-retire model has become obsolete, largely due to the struggle that most organizations face when creating a brand that connects to an employee proposition and transcends retention, engagement, and sustainability. 

 Often, when our clients come to us, they try to remove barriers and solve problems. What isn’t always clear is the linkage to the employer brand and the establishment of a clear EVP. The impact of how an organization is perceived, looks, and feels is what leads to people outcomes that align with the business and financial model. With the launch of Creative Services, FutureSense aims to bridge the gap between an organization's human capital initiatives and its brand image. Central to this service line are four offerings – Employee Value Proposition (EVP), Employer Branding, External Corporate Branding, and Personal Brand Portfolio. 

EVPs lead to positive business outcomes.  

At FutureSense we support our clients with the establishment of their Employee Value Proposition (EVP) by aligning individual aspirations with organizational goals, fostering a sense of purpose and commitment that enhances employer branding, shaping a positive employer image. Your employees are your best brand ambassadors and influencers. This component is at the heart of attracting, retaining, and engaging talent with the longevity of retirement.  

A compelling EVP defines what an organization stands for, its values, and the promises it makes to its employees. The employer promise, if maintained, leads to loyalty. This becomes a reciprocal exchange that goes beyond payment for work, it transforms into organizational loyalty and commitment for all parties. Simplified, the value an employee is seeking is fulfillment based on what the employee provides to the organization and what they get in return. With a strong EVP, companies can set themselves apart in the competitive talent market, ensuring they attract the best and the brightest talent, which becomes a game changer for business outcomes. 

Establish employer branding that mirrors your people. 

 We develop Employer Branding through targeted communication strategies internally and externally, to differentiate your organization’s brand and showcase your unique culture, motivate your people, and attract talent. An effective Employee Brand encompasses a strategy that ensures every member of the organization is not only aligned with the company’s vision and values but also genuinely believes in them.  

This is where individual purpose ties and mirrors the organizational mission, vision, and values. It goes beyond the essence of branding materials and delves into cultivating an organizational culture where employees feel intrinsically connected to the brand they represent, leading to inclusivity, pride, and a sense of belonging. 

Successful branding = higher engagement and loyalty. 

 External Corporate Branding is a FutureSense offering that provides expert consulting on how you can lead in your industry and competitive space with a strong corporate website, brand and assets, and an effective use of your corporate social media channels. When all the appropriate marketing assets are tied to a cohesive brand, the connection between employee engagement and customer loyalty becomes a reality. 

 FutureSense strives for employees to have a strong sense of self. Today, employees are concerned about how they are perceived and their personal brand within the organization. We support individuals through a Business to Customer (B2C) model through our Personal Brand Portfolio offering, which allows individuals to take control of their personal brand and leverage their network. This packaged portfolio optimizes their LinkedIn, website, resume, and any asset used for self promotion. While an organizational brand focuses on a specific product or service from a macro perspective, a brand portfolio takes a micro view, managing branding from an individual point of view. 

 Innovative approaches to branding challenges. 

We can become an extension of our client’s internal branding initiatives, we can conduct branding reviews that provide tangible consultation and advisement, and our clients can leverage an outsourced model through our Creative Services team to elevate their employer brand. FutureSense’s Creative Services is not just another branding solution in the marketplace; it is an innovative approach to tackle branding challenges from a holistic perspective. By infusing people strategies with branding, it ensures the brand is not just an external facade but is deeply ingrained in every division, level, and area of the organization. 

 Our Creative Services is allowing organizations the opportunity to differentiate themselves in the market through their people initiatives. As organizations navigate the complex world of branding, having a trusted partner like FutureSense, which brings both expertise and innovation to the table, can be invaluable and establish a new frontier of possibilities. With the launch of Creative Services, businesses now have tools to streamline their branding efforts, ensuring they resonate both externally with their clients and internally with their most valuable assets — yes, your employees. 

Elevate your brand today.

Click here to learn more about Creative Services.