Following the Herd: Is Being a Lemming Good for Company Success?

When we think of lemmings, we often associate them with blindly following the crowd and rushing headlong into danger. But while this stereotype is not entirely accurate (lemmings do not, in fact, engage in mass suicides), the idea of blindly following the herd can be a useful metaphor for thinking about company success.

In today's fast-paced business world, it can be tempting to simply follow the latest trends and do what everyone else is doing, in the hope that it will lead to success. But this approach can be risky, as it ignores the unique strengths and opportunities of a company and instead relies on replicating the tactics of others.

Just as lemmings may rush towards a cliff without considering the consequences, a company that blindly follows the herd may end up making poor decisions that lead to failure. Instead of simply following the crowd, it's important for companies to take a more strategic approach to success.

This means considering their unique strengths and opportunities, as well as the needs and preferences of their customers. It also means being willing to take calculated risks and try out new approaches, rather than simply following the herd.

Of course, this doesn't mean that companies should completely ignore what others are doing – it can be helpful to stay informed about industry trends and best practices. But it's important to carefully consider how these trends and practices fit with the company's goals and values, and to be willing to strike out on their own when necessary.

In short, being a lemming may be good for survival in the wild, but it's not the best approach for long-term company success. By taking a more strategic and independent approach, we can position ourselves for lasting success in the business world.

About FutureSense 

FutureSense is a management consulting firm that provides integrated solutions to build and sustain human capital capacity. The firm can work with you by offering support and guidance to manage your workforce. To learn more about FutureSense, please visit FutureSense.com 

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